Audience analysis is very important in speeches because you want your topic to be able to relate to the audience. You can not plan a speech that will relate to your audience unless you know your audience. That is why you should use a survey with open and closed ended questions to gather the information you need to in order to better prepare your speech. Try to know your audiences background; such as, ethnicity, morals, age, sex, and personal interests. Also use audience adaption during your speech which is when you make adjustments depending on how your audience is responding to you. If they are rolling their eyes or seem bored try to add tone or change your voice in order to keep your audience interested. For me I will use audience analysis in knowing that my classmates are college students and many of them are parents, husbands, or wives, so when writing my speeches I will keep that in mind. I will use audience adaption by trying to pay attention to their reaction to my tone and pace of the speech. Overall I think it is important to keep in mind who you are speaking to because if you can keep them interested you are bound to have a successful speech.